2010年11月30日星期二

Creativity to the side too vibrant brand

in-depth interviews with business after several days, the growth mechanism of the brand side too, mind gradually clear up at the press. side too is a very innovative company, which from the side so the first generation of products in the market selling off the storm, it marked by a deep imprint,Nike Sneaker, the imprint is enterprise Side too brands of Chinese Elements
Mao Zhong-Qun was born in Cixi, Cixi longer. He single-handedly built the brand is too square, too, was born in Sri Lanka, grew up in Sri Lanka.
Cixi in Ningbo city communities in the plains, not a big city, but here's rich cultural heritage In 1973, in Yuyao and Cixi adjacent discovered Hemudu cultural sites, unearthed thousands of pieces of seven thousand years ago, bone, pottery, jade, wood, and by the production tools made of these materials, household items and decorative handicrafts, a true reflection of the original matriarchal society of prosperity, the discovery has shocked the world.
From traditional culture to the side too products. Hemudu culture, representing the advanced productive forces of society at that time. Our ancestors since then has begun to focus on through labor, to improve their quality of life, and in the Hemudu exhibits unearthed cultural relics, feel at home. Who can say, this Hemudu clan society from the A unique creative side too active not just the first generation of products, but also for the vitality of enterprises to find a continuation of the brand value of the content.
Transmission to help from the business side too brands. Jiangsu and Zhejiang region is a rich place to help business, business to help in the top ten in the Ming and Qing Dynasties, Ningbo Gang to create a well-known clothing brands such as Youngor.
Start at the beginning of Mao Zhong-Qun, Li Mao did not go to follow his father's cause both Xiang, Ningbo, did not take the traditional path of doing business, and he's starting his own business career, and was locked in the power industry, the humble kitchen, plunge is fourteen years. fourteen years of concentrated business, loyal group of Mao not only made the side of the industry is too well-known brands, but also for the regional economy and driving out to create a new cluster.
Ningbo plains of the human environment and the Ningbo people's business intelligence, for the party too brand growth, provide a rich soil and nutrition, in the side too sales revenue exceeded 2 billion yuan on the occasion, Mao Zhong Group to proceed with the management, he is trying to bring more traditional Chinese culture and into the side too, the enterprise, and ultimately the formation elements in the life of the brand side too. none other than the field. The reason is simply the vast majority of apparel companies will own the previous product focus to a consumption capacity of the adult world, ignoring the operation of market development in this area. But as the market matures and changes in consumer demand, many manufacturers suddenly found I look back rooms, children's wear market place is a dim light. huge market demand and the objective of profit margins immediately attracted the concern of a large number of clothing manufacturers, clothing and even some international giants have also shot, their eyes on this emerging market. All this shows that children's wear market is booming, with great potential.
However, as the NIKE, Eddie Das and other international children's wear brands have moved into the Chinese market and other capital markets Hushi end to end for the children, the children of domestic enterprises will no longer be facing and their own water for about the same domestic enterprises will face more mature markets abroad has strong operational experience and resources to support a new round of competition. need to attract major manufacturers concerned that the new round of competition, not simply reflected in the price or the production capacity competition, the more the brand is reflected in the overall competition.
How can enterprises in the new round of competition, how to enlarge and strengthen the existing brand? This is a children's clothing business threshold. Decent sail to the wind, make life difficult to remain busy and did not earn much considerable profit.
Based on this, I combine years of practical experience, children's clothing companies to make the following recommendations to enhance the brand.
1. Market segmentation, cutting the market.
Market or that market, the different needs of specific segments of the market, only groups clearly defined, can be conducive to business. Children's wear market, and its population range from 0 to 14 years age range of children, even in some of the parents eyes, 14 years old 16 years old junior high school children are also counted as a range, specifically from the market can be divided into 0, 1-year-old baby equipment installed 3 years old child, 4-6-year-old children, 7-9-year-old segment The 10-12 years in the Kids section of a large section of children aged 13 to-16 segment of juvenile loaded six. Specifically as follows:
The main purpose of this subdivision is for children 0-16 years of age during development, facing different stages of their psychological characteristics and physiological characteristics,Nike Dunk SB wholesale, and there are differences in growth characteristics. From the figure we can see that the growth of children process, the mental consciousness is gradually realized by the non-conscious process of development that the rebellious. effectively understand the process, will determine the children at different stages of their differences in style and materials, for example, in early childhood, because the baby skin The immune system is extremely low and delicate skin, it is bound to a number of chemical raw materials for the children rejected by their mothers. Meanwhile, the China's national conditions, only two age groups, there is no taboo clothing, one infant groups, other One is the elderly population. Therefore, from clothing styles and colors, can be said of 2. Product functionality development, brand-oriented interests of
Children's wear market and the biggest difference between the market and different adults is that children's clothing market, consumers have two members, one of the users are children is the children, the other is to buy children's clothing is the decision-makers and staff are parents of children . children's clothing brand to promote this special brings problems, the user is locked children or parents of the children? After all, this decision-making power to judge, but the two have radically different. The younger the children, their self-consciousness weaker, higher grades of children, the stronger the self-consciousness. From this analysis, infants, young children should be the point of parents, consumers, not children! and children to the juvenile within the growing awareness of children strong sense of self-selection is stronger, which led to the greater age of the child, pointing to its market, the more consumers move closer to the children themselves. This will determine the trends and changes in vendor products as tone, stress that the efficiency of marketing that the enterprises should be in the shortest possible time to sell their products to consumers. and leveraging this market is to leverage the most effective way to find the right fulcrum, in terms of children's clothing, the fulcrum is the precise brand positioning, to meet consumer needs.
For the children themselves, the children's clothing products are two core points, one is the quality of the product itself is not bad, followed by the representative of the product itself is the child's own spiritual quest, in which case the more the performance of older children more significant. A typical case is Nike shoes, the same product, do not paste Nike trademark, the price is not known if less than one, but with the NIKE mark, the price can suddenly quadruple, or even higher . This is a quality which in itself is no longer competitive, but because consumers and representatives of NIKE shoes itself behind the spirit of a positive resonance, which is called the spirit of the brand mark.
Similarly, for parents, concern for children's wear market has two core points. One is the product to its own manufacturing quality and product quality, the other is behind the product represents the derivative interests. The former is mandatory product requirements, are necessary conditions. The latter is a spiritual pursuit. The reason, no wonder the parents are reflected in the meticulous care and vision care for children a future of unlimited. logic diagram is as follows:
Either from the user point of view, or from the perspective of decision makers or staff who, in the process of brand positioning brand value will follow a line, that value delivery. simple example is as follows:
For example, children products, claiming 100% cotton material, they play a role is to show the product has a soft and lightweight function, which gives consumers the impression that the product must be comfortable and will not stimulate the child's skin lead to allergies. and all the mothers want their children to grow up healthy and happy, this is their primary motivation, so they buy clothes for children when in the painstakingly described, picked and chose only one objective, that is to do a due diligence of the good mother, if they do not choose for their children to the appropriate clothes, then your heart may be sorry, but because of his implicit question is not worried about being dedicated and the power of social condemnation, fear itself a bad mother. So, if the chosen 100% cotton children's wear product attributes, then select the product indirectly proved the mother must choose 99% of the cotton than the more conscientious mother, the social benefits is to choose the Products mother must be two-tailed mermaid wood carving patterns, her naked breasts and a fully visible double fish tail.
Then Starbucks by Howard. Mr. Schultz founded by merger of coffee a day, so for a new trademark. The second edition of the mark, followed the original mermaid logo, but made little changes, and she did not bare breasts and on behalf of the trademark color to green coffee per day, it is so integrated with the original Starbucks coffee a day was born a trademark feature.
Currently located in Seattle's Pike Place Market, market street.
Brand Culture
culture-specific comments from multiple perspectives Brand positioning: and the history of world literature have a high status, but Melville's readers, and not that much, mostly well-educated, have higher cultural taste who, without a certain culture, educated people can not read Petty Bourgeoisie rich people-based white-collar city.
Brand Identity: the green Starbucks logo is a two-tailed mermaid looks like the image of Poseidon, the logo is a young designer in 1971 by Terry in Seattle. Hechler statues from the medieval woodcut was inspired by the sea designed to identification. Mermaid on the original image also conveys a double meaning and the modern: her face is very simple, but with a modern abstract forms of packaging in the middle is a black and white, only color on the outside surrounded by a circle. Twenty years ago, Starbucks created The logo, only a coffee shop. Today, the beautiful Brand Appeal: customer experience is the core demands of the Starbucks brand equity. Just like McDonald's has been promoting sales of joy, like Starbucks, the typical American culture can be gradually broken down into elements of experience: a warm visual, auditory arbitrary, smell the smell of coffee and so on. Imagine through the huge glass windows, watching the crowds on the streets, gently sip of coffee, which is very consistent with kunde in the The Coffee l Religion r. Starbucks people think: their products not only coffee, coffee is just a carrier. And it is through this vector of coffee, Starbucks, a unique style to send to customers. Coffee consumption is largely a cultural sensibility level of consumption, cultural communication needs is an environment created by cafe culture can infect customers, and create a good interactive experience.
Brand communication: the Starbucks brand communication is not a simple imitation of the traditional sense of the huge avalanche of advertising and promotion, but inventive, using a different kind of communication strategies mm word of mouth marketing, the way of consumer word of mouth to promote the goals of Starbucks growing customer base.
Schultz's explanation is: The success of Starbucks proved a cost of millions of dollars of advertising is not the creation of a national brand prerequisite for adequate financial resources to create brand-name products is not the only condition. You step by step, once a customer , once a shop or a market to do one. In fact, this may be the best way to win customer trust, but also the unique Starbucks!
Starbucks, through a series of events to build a good reputation. For example, before the loss of a customer that put the original stuff return; store manager win the lottery and the prize money distributed to the employees to work as usual; Southern California, a manager hired a hearing impaired people taught him how to point one and to win the hearing-impaired people, so that they feel such a friendly atmosphere.
Brand Alliance: Starbucks Another strategy is to enhance the brand's rapid expansion of the brand by brand alliance advantages in the development process to enhance their brand equity to find a strategic partner to expand sales channels, alliances with powerful partners, to expand marketing network.
barnes & nobile bookstores cooperation with Starbucks, one of the most successful companies. barnes & nobile has launched a campaign to become the book that is the center of people's social life, which Starbucks And together, beginning in 1993, barnes & nobile collaboration with Starbucks, so Starbucks in the bookstore to open their own retail business, Starbucks may be attracting people eager to rest, not textbook, but the flow of bookstore coffee shop sales increased by .1996 Starbucks and Pepsi alliance as the product image. In 2007, Starbucks and Apple reached a cooperation agreement in Starbucks stores in the chain terminal equipment related to the installation, iPod music player and iPhone users are mobile phone users can use the Starbucks brand new iTunes store online music download service, coffee and music blend to create new forms of service marketing precedent.
Brand expansion: the expansion of the Starbucks chain, thanks to Starbucks to their brand into the values and the corporate culture into a consumer can feel content and form. Starbucks brand expansion, has always insisted Direct line: the Starbucks Headquarters direct management, unified leadership, the purpose is to control the quality standards. so that each store planning, management and training by the headquarters staff, to ensure that each store is one hundred percent of overseas origin Starbucks. Although a larger initial investment capital, but the staff high professional quality, easy to coffee, the promotion of education and the establishment of the industry's most professional image of the Starbucks brand and reinforce the strong expansion.
The end of 2001, the United States Kellogg School of Management survey showed that: the success of companies with a consistent, clear and multi-level approach to define and use emotional relationship. Xing Bake Zaiyu added to the mystery of the rise of coffee beans in a kinds of special ingredients: caring children. Starbucks have all along been carrying out this core value. The origin of the core values and focus on the interpersonal Scholz, believe that the most powerful and most enduring brands in the minds of customers and partners to establish. the brand inside and outside the final analysis, is a company (between partners, between partners and customers) to form an alliance and a loss of spirit all loss, a prospering community of interests.
Starbucks is responsible for Michel, vice president of beverage. Gass said: value, should be regarded as a company's core assets that the company's customers, suppliers, alliance partners and employees, the value of the network. as important assets.
Client assets: Starbucks is a major competitive strategy in the coffee shop to communicate with customers, raw coffee is particularly important to communicate with customers. Each students must undergo 24 hours of coffee mm customer service training, basic sales skills, basic knowledge of coffee, coffee making skills. coffee, students need to hunch to customer needs, patiently explained the different taste of coffee aroma when boldly make eye contact. Starbucks has adopted to seek the views of customers, strengthen customer relationships. each weeks of the project leaders are based in public made the customer feedback card.
Staff assets: Starbucks to build not only a new experience for the customer to create a company, is a high degree of emphasis on staff emotions and employee value of the company. Howard. Schultz will be the company's success is largely attributed to companies and employees between the ;
At Starbucks, the staff called become a partner in the company, so that each employee and the company took the overall performance of link, whether it is CEO, or any partner, have adopted the same attitude .20 mid-90s, Starbucks employee turnover rate 6%, far lower than the fast food industry, 14% of part-time to 30% quit rate.
Supplier assets: the relationship between Starbucks model also extends to the supply chain to upstream suppliers have, including coffee plantation farm, bakery, paper cups, plants and so on. Starbucks supplier selection and assessment procedures are very strict, Starbucks to spend a lot of manpower, material and financial resources to develop suppliers to secure the long-term stability with suppliers to maintain relationships, so that switching costs can be saved, two suppliers to avoid the impact of adjustments to the business. vice president john yamin said:
is a trademark? choice to purchase a certain kind of trademark. In the back of a trademark is consumer acceptance of an emotion, a strong country, its products must be a strong trademark, a strong national culture and connotation of the value of a trademark is a consumer purchase driving force, even for consumers to learn and imitate, fanaticism, the object of worship.
Trademarks, patents, copyrights, intellectual property is the traditional three. Trademark strategy of national intellectual property strategy an important part. To strengthen the strategic implementation of the trademark organization and leadership, according to the views of the implementation of consumer groups to get world recognition it? of how the Chinese culture embodied in the trademark and rehabilitation of it? Mr. Wu Jiajie for your interpretation of the Chinese trademark Historical Status of China Trademark
China's increasingly strong national strength, China will inevitably contribute to the upsurge of national self-confidence. In terms of products to reflect the trademark, the Chinese trademark is a culture and history, and has always been that we are proud of. Head Ma Ju Yuan (hat shop ); wearing eight Xiang (Chou Duandian); liter inline foot (shoe store); around his waist four constant (banks), Linfair Reform of the past three decades, the Chinese economy has made great achievements, but the Chinese trademark is labeled Under the booming economy, on the whole, a trademark of strategic awareness of enterprises are generally lower than in Western developed countries, many enterprises to implement trademark strategy of how there are significant errors. trademark quantity and quality is generally poor, lack of innovation and culture, the commercial value of trademarks have sufficient understanding of the concept of Chinese enterprises still remain in importance only to the funds, equipment and other tangible assets of the status quo. As for the trademark flip of some of the Chinese enterprises, trademark strategy is also limited to planning, and no be vigorously implement their own way, mainly to chase market share and sales margins based, not high gold content mark, international competitiveness is not strong, there is no unified national trademark development strategy, emphasis on the value of the competitive atmosphere trademark.
At present, there are the following issues:
Worship mm trademark incorrect operators and consumers generally do not attach importance to the local trade mark, the market of foreign brand advocates, or joint-venture brands. Some China-made products, but also from a foreign name altogether. Chinese people do not understand, foreigners do not understand, And up is low, many registered trademarks are the side edge of marketing, there are significant business risks. At the same time, old Chinese domestic trademarks are registered in foreign countries frequently, the Chinese trademark wall of the wall is not fragrant incense.
Lack of cultural orientation mm trademark brand name in the cultural misunderstanding. from the support of the Chinese culture, the simple domestic trademark of foreign letters to the mainstream consumer groups is difficult to win the respect, China is facing not only the high-end luxury goods, only the product, no brand of foreign competition faced embarrassment.
Cultural values are the trademarks of too few mm mark if the Chinese do not value our own cultural heritage, is not long, reflecting the national spirit and excellent quality of Chinese trademarks is extremely rare.
Domestic enterprises is not enough the importance of trademarks, famous trademarks few mm in today's world, no smoke in this commercial war, with the number of brands has become the measure of a country's economic strength is one important indicator of strength. However, China is now or the real In addition, Chinese enterprises should be given to sound the alarm, to attach great importance to trademark rights abroad, the importance of registered overseas. Our business, particularly well-known enterprises, the lack of the sense of old now, to our export products to countries that mark more up.
Is a trademark of development history, from the company's start-up times for the product name, has now entered a trademark innovative products to the culture of the new future products bearing trademarks of age, a trademark of World War II but also through a very long period of time. < br /> Decided to mark achievements of national culture
Trademarks, patents, copyrights, intellectual property is the traditional three. Trademark of National Intellectual Property Strategy is an important part of the strategy. Implementing trademark strategy, developing brand economy depends mainly on the innovation, research, technology, management, quality and corporate culture. Enterprise inseparable from culture, leader Mao Zedong once said: An army without culture is a stupid army. no recognition of cultural values, business can not grow up. inseparable from culture, trademark, consumers buy the product, the value of product in the identification At the same time, more recognition is the emotional value products, on product labeling with the interpretation of the cultural spirit.
The history of civilization in the world, dating is not the only Chinese civilization, the blood and bone marrow that an in-depth cultural gene can not be changed. With the rapid development of society, although the Chinese people's cultural values are the times in development and change, the pursuit of personal,Shox Footwear, cultural diversity, consumer groups to determine the diversity of products in the decision. So, what kind of product is a favorite of consumers do? mm for Chinese consumers, some of the basic Chinese The basic idea and the spirit of national aspirations and values are the same, which determines the strength of the core spirit of the brand and the national aspirations of the outreach strategy.
From birth to trademark intellectual property rights, the protection of intangible assets during the development process of China's trademark for a long time, the mounting of a superior, the fate of the Chinese nation magnificent, undulating varied, but the consensus for recognition is a trademark of universal, decisions that mark the achievements of culture.
The product is not foreign occupation of China market, China is a multi-ethnic integration of the country, for the brand, too, a country on the brand if you want in a so-called pure descent into account the views of the country, there is no market , no history of the founding of China's long history of Cardiff on behalf of foreign products, what qualifications are five thousand years of civilization in China, land of talk about mm can be translated into a nice, have the connotation of the Chinese name for foreign products to enter the Chinese market, the first step.
Culture is to get the local culture. Foreign CEO, many of the Chinese market has a very Chinese name, is up to national level foreign ambassador, after the name of every individual has a Chinese name. Decided to mark the visibility of economic behavior
Market behavior is economic behavior, economic base determines the consumer awareness, it is common sense, but also an important factor in purchasing decisions.
Consumers are not blind to buy the product, but by Grade by it. Products on the trademark, factory standard, a slogan, a good image to consumers in order to stimulate, enable them to purchase in the event generated when the effect of conditioned reflex.
The so-called desire, emotion, will have a positive impact and the main way an important means.

Low SB Dunks Nike in White and Green

Nike saw the potential to tapping in to the market, thus launched the Nike SB line. Nike launched their skateboarding lines on the back of the Dunk Nike. Our this Low SB Dunks Nike had additional padding added to the area around the ankle and tongue, the additional padding to the tongue did provide some additional cushioning between the top of the foot and the board, but it was more for cosmetic appearance than anything. I am sure this Low SB Dunks Nike gives you a unexpected fashion sense.

Color: White and Green
Gender: Mens
Weight: 0.9kg

Welcome to visit our store, our shop sell kids Nike shoes, mens Nikes shoes, womens Nikes shoes,Nike Shox R4 Trainers, Nike Shox OZ shoes, Nike Shox NZ, Nike Air Max Sneaker, Nike Air Max TN, etc for both retail and wholesale. See [more item].
Low SB Dunks Nike

High Top Nike Dunks Low in Gray, Black, Pink

Technologically, High Top Nike Dunks Low has the most basic of technologies, but its simplicity and wide variety of colors make it perfect for any casual situation, our this High Top Nike Dunks Low was well represented by the colorful colorwary and variety material, it includes a tongue made of leather material with brown accent on the piping, yellow on the tag and shoelaces, and black suede material on the panel of toe box, lace, ankle, at last this High Top Nike Dunks Low finished with a black fabric insole lining, white midsole, and brown outsole.
Color: Gray, Black, Pink
Gender: Mens
Weight: 0.9kg

Welcome to visit our store, our shop sell kids Nike shoes, mens Nikes shoes, womens Nikes shoes,Nike Shox R4 Trainers, Nike Shox OZ shoes, Nike Shox NZ, Nike Air Max Sneaker, Nike Air Max TN, etc for both retail and wholesale. See [more item].
High Top Nike Dunks Low

2010年11月26日星期五

Girls Nike Skate Shoes in White, Gray, Purple

The vamp of our these Girls Nike Skate Shoes use fine leather is highlighted in white which is seen on the top upper and includes accents of gray found on the front toe panel and on the Nike swoosh. These Girls Nike Skate Shoes also include a white mesh fabric material on the tongue for air ventilation and comfort that is accented with purple on the tongue piping and rose insole lining. You probably will never see in person or get one this kind colorful Girls Nike Skate Shoes your hands on either, here is a perfect Girls Nike Skate Shoes suitable for you.
Color: White, Gray, Purple
Gender: Womens
Weight: 0.8kg

Welcome to visit our store, our shop sell kids Nike shoes, mens Nikes shoes, womens Nikes shoes,Nike Shox R4 Trainers, Nike Shox OZ shoes, Nike Shox NZ, Nike Air Max Sneaker, Nike Air Max TN, etc for both retail and wholesale. See [more item].
Girls Nike Skate Shoes
Girls Nike Skate Shoes

Girl Nike Dunks SB in Kitty Series in Gradient Pink and Cyan

The vamp of our this Girl Nike Dunks SB uses fine leather is highlighted in cyan which is seen on the entire upper and includes accents of gray found on the Nike swoosh. This Girl Nike Dunks SB also includes a gray mesh fabric material on the tongue for air ventilation and comfort that is accented with white on the tongue piping and cyan insole lining, gradient pink on ankle panek with hellow kitty pic, dark pink shoelaces. You probably will never see in person or get one this kind colorful Girl Nike Dunks SB your hands on either, here is a perfect Girl Nike Dunks SB suitable for you.
Color: Pink and Cyan
Gender: Womens
Weight: 0.8kg

Welcome to visit our store, our shop sell kids Nike shoes, mens Nikes shoes, womens Nikes shoes,Nike Shox R4 Trainers, Nike Shox OZ shoes, Nike Shox NZ, Nike Air Max Sneaker, Nike Air Max TN, etc for both retail and wholesale. See [more item].
Girl Nike Dunks SB
Girl Nike Dunks SB

2010年11月25日星期四

People's Daily The new energy is not excess equipment capacity surplus

This year in September, President of the United Nations climate change summit 淫乱 raised, China will vigorously develop renewable energy and nuclear power, for non-fossil energy sources by 2020, accounting for the proportion of primary energy consumption to 15% so. Not long ago, Premier Wen Jiabao to the capital, technology, entitled

However, also in the long ago, polysilicon, wind power equipment and steel,Nike TN Requin, cement and other traditional industry overcapacity, together in the regulation of the State Council, This has aroused great repercussion in the community.

people concerned: the gradual depletion of fossil energy, environmental costs of more and more attention today, China's new energy industry to the sustainable development of the healthy and orderly way, how the face of new energy development prospects and bottlenecks?

excess equipment capacity is not a new energy

new energy, also known as non-conventional energy sources, including traditional energy sources other than the various forms of energy. China's relevant departments of the new energy is defined as wind, solar, biomass, nuclear energy, new energy, as well as the traditional form of energy for technical change in the new energy, such as clean and efficient use of coal, vehicle fuel and other new .

recent years, especially in January 1, 2006

Bohai Sea, Dongying, Shandong, China Wind Power Equipment Manufacturing Co., Ltd. Kay May 2008 construction of production here, when the end of the output value of 87 million yuan, profit 17 million yuan, output value will reach 500 million this year Yuan,Air Max TN Tissu, the profit will reach 60 million yuan.

recent years, the rapid development of China's wind power industry, wind power installed capacity of 4 consecutive years of double. At the same time, there has been wind power equipment investment herd, repeated introduction and duplication phenomenon. At present, China's wind turbine manufacturers machine more than 80 in 2010, production capacity of wind power equipment, more than 20 million kilowatts, while the installed capacity of wind power each year only 1,000 million kilowatts.

is worth noting that the 80 companies that are machine manufacturing enterprises, not including the blades of wind power generation equipment, transmission, tower and other parts manufacturers.

polysilicon base material photovoltaic industry, there have been a similar situation. 2008 polysilicon production capacity of 2 million tons, output of 4,000 tons, production capacity in the construction of up to about 8 million tons of excess production capacity significantly. In addition, the polysilicon is energy-intensive products, the slow development of photovoltaic power generation market, the domestic production of solar cells 98% for export, equivalent to export large amounts of domestic shortage of energy.

9 26, the State Council issued ; control and guidance This notification clear: the scale of new polysilicon projects must be greater than 3,000 tons / year to 2011 out of integrated power consumption greater than 200 kWh / kg of polysilicon production capacity; in principle, approval or filing re-construction of new wind power equipment integration machine factory.

How to treat this problem? Interviewed a number of experts emphasized that this adjustment is conducive to long-term healthy development of the industry. However, polysilicon Do not pay attention to wind power equipment is equivalent to the new energy, some of the equipment excess capacity, excess energy is not new.

In addition, experts believe that wind power equipment manufacturing polycrystalline silicon is the existence of Treatment

present, regardless of capacity or actual capacity, the proportion of new energy sources is still quite small. Take the fastest growing wind power, although the installed capacity of wind power currently ranks fourth in the world, wind power installed capacity to reach 16 million kilowatts, but the country more than 800 million kilowatts in installed capacity of the total represents less than 2% ; of wind generating capacity is only about 0.4% of total electricity generation, while the Danish wind power generating capacity of 25% of the total, Spain accounted for 11%. Renewable Energy Institute vice president, senior Meng Xiangan that new energy surplus, and did not limit high building to limit the low-level redundant construction. For example, the integrated power consumption 220 kwh / kg of polysilicon production capacity is not granted, but the power consumption of 150 kwh / kg of the project or support.

step left foot to right foot in time to keep up to

generally believe that China's new rich in energy resources, great potential, development of new energy can receive a : The first response to the current international financial crisis, expanding domestic demand, stimulate investment, increase employment; Second, climate change, adjusting energy structure, promoting sustainable energy development; third is to seize the commanding heights of future economic development, enhance the international competitiveness of China's energy .

promising new energy sources, how to achieve good and fast development?

Science and Technology Minister Wan Gang said that in the development, promotion of new energy sources, pay attention to coordination. Walk like a man, like, when you step to the left foot, right foot has not kept up to when we can not say go far too far left, the key is to keep up with the right foot.

constraint problem solving network, is the new energy Currently, the network bottleneck in the development of new energy sources become a prominent issue. China's wind resources on the northwest, north and northeast the In addition, wind and solar power generation influenced by weather conditions, with intermittent, random features, do not have the tradition of hydropower, thermal power controllability, stability, access to the existing power grid so many difficulties encountered. In Inner Mongolia, Gansu some areas, due to grid electricity generation can not be timely, the fan appeared after the completion of

this regard, the relevant departments and units are working to speed up network construction speed, improve network coverage, the development of smart grid and energy storage technology, new energy to create conditions for large-scale grid. New Energy and National Energy Administration, deputy director of renewable energy, said Shi Lishan, Currently, wind power price is about a kilowatt fifty-six cents a kilowatt solar power price is about 1 dollar, although the decline has been substantial, but, and hydropower, thermal power prices are still expensive compared to many competitive with traditional energy sources at a disadvantage.

At present, China has established additional funding for renewable energy tariff system, electric 2 was determined to receive additional tariff of money to support renewable energy development, collected about 40 billion a year. To promote renewable energy and new energy future large-scale development, the money is not enough. Shi Lishan, and other experts suggested that could be considered an energy tax, carbon tax, earmarked for subsidies for new energy research and development; In addition, to strengthen research, through technological advances to reduce the cost of new energy, the formation of large-scale industrialization.

Baoding Yingli Group Chief Strategy Officer, Ma-lu is that the new energy prices declined, and the current cost of fossil energy, environmental resources are not fully counted in the price of which, cost, the price comparison of the two major changes will occur. Obama to green energy as the

the face of climate change and other global environmental challenges, the world's countries, especially developed countries, the development of new energy and other clean energy, reduce fossil energy use and greenhouse gas emissions on an important strategic position, have put forward blueprint for the development of new energy sources and targets. Middle East oil producing countries, also began to develop wind power, solar and other new energy sources.

said Li Junfeng, the development of new energy and other clean energy, China is one of the most active. At present, China is revising the The plan, by 2020, solar power, wind power, nuclear power installed capacity targets than in 2007's planning goals doubled.

Currently, many provinces and municipalities in the country have a new energy development boom, the city proposes building more than 100 new energy base. However, we in the development of new energy, we must also keep a clear head - new energy is far to Recalling the history of the world's energy development, every energy transformation, to go through arduous and long process of development. While oil and coal and other fossil fuels is causing global warming, one of the reasons, but the world's dependence on fossil fuels long-term existence of the new energy future for decades are difficult to mainstream.

is worth noting that the current lot of new energy enterprises in China take the old road, there is no core competitiveness, the cost is just fight, fight prices.

China Renewable Energy Society head of Investment and Finance Committee Li Feng believes that the key to the development of new energy industry is to go its own way, breakthroughs in core technologies and foster international competitiveness.

example, he said, have permanent magnet direct drive wind turbine technology, such as different routes, not to direct drive in Europe, mainly due to lack of rare earth materials, China has rich rare earth resources, the use of rare earth permanent magnet material development direct-drive technology has unique advantages, do not have to copy the European technology.

experts cautioned that the traditional efficient use of clean coal energy can not be ignored, which also belong to the scope of new energy sources. China's rich coal, less oil, lean gas, 69% of primary energy by coal,Nike Air Max Shoes, 80% of electricity from thermal power. For a long time, China's coal-dominated energy structure are very difficult to change, solve the energy problem is how to make good use of clean and efficient coal. If the overall coal gasification (000,968) combined cycle technology breakthroughs, prospects are very bright, to solve the problem of sustainable energy development in China is significant.More Information:

Air Max TN Plating Shoe Trainer in White and Green

Our this Air Max TN Plating Shoe Trainer, leather upper with synthetic overlays. Midfoot panel for a snug custom like fit. Full-length Cushion foam for superior cushioning. If you are like this style Air Max TN Plating Shoe Trainer, the color combination also is pretty sweet, the white laces and silver swoosh really stand out the white and green upper. This version is also available in at least 35 color ways including black, white,blue, red. This new versions of Air Max TN Plating Shoe Trainer is now available on our online stores for as much as below USD60.
 
Color: White and Green
Sex: Mens
Weight: 0.9kg

Welcome to visit our store, our shop sell kids Nike shoes, mens Nikes shoes, womens Nikes shoes,Nike Shox R4 Trainers, Nike Shox OZ shoes, Nike Shox NZ, Nike Air Max Sneaker, Nike Air Max TN, etc for both retail and wholesale. See [more item].
Air Max TN Plating Shoe Trainer
Air Max TN Plating Shoe Trainer

Cheap Kids Nike Shox R4 Shoes in Black and Silver

What is Nike Shox? A revolution in cushioning and impact protection, the 4 puck Shox heel unit of our these Cheap Kids Nike Shox R4 Shoes were made by secure super-high-density polyurethane foam, hollow columns hedges for proven cushioning. The Shox technology of our these Cheap Kids Nike Shox R4 Shoes also are believed to be able to absorb maximum impact when running and provide extra power for the runners by the spring effect of the Shox. These Cheap Nike Shox R4 Shoes brings your Kids just what they need to style it up wherever they go.

Color: Black and Silver
Sex: Kids
Weight: 0.7kg

Welcome to visit our store, our shop sell kids Nike shoes, mens Nikes shoes, womens Nikes shoes,Nike Shox R4 Trainers, Nike Shox OZ shoes, Nike Shox NZ, Nike Air Max Sneaker, Nike Air Max TN, etc for both retail and wholesale. See [more item].
Cheap Kids Nike Shox R4 Shoes
Cheap Kids Nike Shox R4 Shoes

2010年11月23日星期二

Nike Air Relentless - love sports and love even more beautiful ~

. designed specifically for female athletes a lightweight sports shoes, so they can show themselves in the sports arena's brightest side.
today's female athletes were active in training, where they not only for their team, while also for their own efforts. Ben to proceed to such a spirit into the Nike Air Relentless them. by the late 80s of last century inspired retro shoes, Ben in the Nike Air Relentless design combines the classic old eyes and toe shoes components,Grossiste Nike Chaussures, and exposed in the end color or variegated.
Ben Shaffer in the heel of the Nike Ramp Air,Nike Shox NZ, the technology allows him to achieve his own designed to be: soft, stable and comfortable but without losing the protection of sexual and durable shoes. cushion with foam and heel support role to play in the heel touch the ground when the initial compression and pressure system allows athletes during training, can be felt throughout the cushioning effect. In addition, the outer end of the multi-ground to the flange to provide the best traction and durable characteristics. made of a single shoe Phylon forefoot to enhance flexibility ability to moderate earthquake, and the stability of the side to provide a guarantee.
BLING
in the latest English dictionary, bling means Music inside the words, and now no longer be discriminated against, but has become a trend. as long as the shiny things, can be referred to as used in the toe, tongue, heel, lace sequins embedded so that the entire pair of shoes is more like a star as bright.
SKINAMEL
imitation patent leather and snake skin, which is mainly used for the two materials decorative shoes, catches the eye. However, this dual Air Relentless as a wild-style shoes that did not much. in the sports arena,Nike Shox Chaussures, the girls can also appear weak blowing an br> RAINBOW
the color white is never out of date, but in 2008, one color is no longer able to meet the needs of young consumers, especially in the spring and summer, . Therefore, the dream of the rainbow ribbon covered the entire body of the shoe, shoes, and therefore full of vitality.

Nike Air Jet

Everyone has their own hobbies or hobby, a two or more. and fascinated by a hobby in itself a happy thing, into energy, financial, emotional, or even more, and you can get will be a lot like basketball to me.
I heard a lot of the color of Friends (obsessed photographer) crazy purchase of equipment and equipment often must be spent for a quarter of the lens even more savings, as well as stamp collecting fans,Nike TN Requin, car fans, any fan of what the h.. These people are happy, at least in my opinion it is. their desperate love a hobby, the relentless investment, absolutely silly to pay, pay in this process, they will feel satisfied and happy! true Good!
I also have some hobbies, and drowning in which to enjoy all these brought me pure joy! Say basketball!
Because I began to slowly come into contact with basketball shoes, from the back of the original Shanghai, Qingdao Double Star, to the high school during the peak, anta, where at that time thought nike, AD ah, but slowly out of the shoes I appreciate the feelings of different slowly began to feel a little better in your shoes, or have its proper value. a pair of good shoes will make you feel through walking, running, being happy; let you in strenuous exercise should be protection; make you feel young flying, blood surging. There are many good shoes, such as nike Jordan series of 23 pairs of sections are classic! sections are works of art, the more flavor the longer! of course, price is not cheap! so Now I just collection of photos of Jordan series, had had a wink of addiction can be!
Now, more focus on practical and classic me, always looking for balance between themselves and point shoes: not too expensive, to beautiful, to practical, the most important thing is to suit their own movement on the pitch and location features features. In fact, I should be playing point guard but sometimes like a guest shot guard, because I am fast, quick start, breaking sharp jump sound, score as Tannangquwu (ha ha, they began to narcissistic a). So now when a pair of shoes increasingly focused on these factors themselves, and eventually found the air jet nike basketball shoes series was originally tailored for their own!
So in the last year and a half of a pair to follow their own basketball shoe is off the hook, my eyes stuck in this pair of shoes on, and finally super-affordable prices embrace as their own.
Now this pair of boots is that, after all, the arrival of the shoes is the real life started with the beginning of the owner, in other words, I gave him life:)
At first glance these shoes is not surprising that the Department, the technology is the most common air sole. But it makes him look like a pair of shoes. Just as its name, inspired by jet fighter, the shoes giving a strong sense of speed.
He did not expensive, but the whole palm of the air sole; he does not light, but allows you to feel his weight; his endorsement is not a star, even in the NBA who do not even wear but all in all hh , can not hide his excellent performance, and I have been pursuing cost-effective! to less than the price of tickets (380) to get this pair of shoes is really a great joy!
Full Figure
air jet, of course there is a cushion of air, although just plain have air sole, but enough hh
No zoom air soft, but enough to support the concrete floor in my poor flying ~
Visible after using a palm-type air sole, the increased capacity will also allow more time followed by the landing of a heavy comfort hh
Great texture is relatively hard end of the rubber, use the whole palm pattern herringbone pattern,Nike Air Max TN Sneaker, the forefoot in a prominent position slightly on the turn, coupled with the regular force of several parts of the edge of the deep grooves can be in addition to the total The soles of the shoes for the sole purpose of combat and configured.
Herringbone do not need to introduce more, and is a good friend of our speed-type players; and those deep grooves, and 2k5, zoom kobe1 as the heel piece of a deep pit, there is decomposition of the whereabouts of the usefulness of impact. pit mm forefoot interrupted fact, this is the ancestor of free form, we can dunk, air force and other classic basketball shoes forefoot found similar grooves.
This pair of shoes is cheap, but in the protection of the careless, but he is not hh
Followed by the two jet outlets such as TPU clamping feet, also well implemented the jet's theme ~
Has two x-shaped upper central cross thong hh
These two Browne, on the one hand increase the dynamic shape of the shoe, it also strengthened the upper bound mm though, the effect is not obvious ~
This pair of shoes and easy for us to think of two people, two speed wizard mm Aifo Sen and Nash.
Under the blue and white, like the foot of the Grand Final on the answer 4, while the jet and the name of the ramp toe hook, then people can not help but to link him and Nash.
The entire pair of shoes, two leather mm with fine lines skin, suede hh
White suede major force that need to be placed in the position. Overall rating:
This is a very good pair of basketball shoes, cost-effective.
Full-length air sole, followed by the visible-type air sole, albeit hard, due to every comfort, but for the players to provide the original explosive.
All shoes, feet wrapped with plenty of memory foam provides good protection, and the maximum to prevent sliding inside the shoe. However,Nike Air Max TN, because of the extensive use of memory foam, combined with the outer cortex with poor ventilation, these shoes use of the site is not suitable for hot.
Outsole with a full charge of the herringbone pattern, and the use of quality hard rubber material, suitable for field speed type player. So I feel that nike shoes is the company I made the same amount of foot on the pitch feel aplomb!
In fact, before I bought the shoes have a one pair of jet series of basketball shoes, bought in the second year, when, blue and white color, so you have to love at first sight for her, is very comfortable to wear, pulling to have a great capability, It does not know how many basketball shoes master broke, do not know how many masters to become cannon fodder in my jumper trip! that was my most memorable pair of shoes, but now has no alternative but the flowers gone ...
Crazy looking for the first time after McGrady generations to no avail, which I recently became a dual air jet's wings at the stadium sway!
Find a good pair of shoes to fit their own must have him, because he will take you to the most beautiful places .......

Latest Nike Air 9709 Sneakers in Black and Green

Hybrids seem to be popular now-a-days, here we feature the Latest Nike Air 9709 Sneakers, a collaboration of the Nike Air Max 97 and Nike Air Max 2009, the design of these Latest Nike Air 9709 Sneakers are actually combination of a full length air max unit at sole with a upper of nike air max 97, they aso sport a black and green color scheme that is bound to grab your attention. These Latest Nike Air 9709 Sneakers attribute to the person who want own the nike air max 97 but want full length and transparent air max sole at same time, to get one of the world's top performance shoes!

Color: Black and Green
Sex: Mens
Weight: 0.9kg

Welcome to visit our store, our shop sell kids Nike shoes, mens Nikes shoes, womens Nikes shoes,Nike Shox R4 Trainers, Nike Shox OZ shoes, Nike Shox NZ, Nike Air Max Sneaker, Nike Air Max TN, etc for both retail and wholesale. See [more item].
Latest Nike Air 9709 Sneakers
Latest Nike Air 9709 Sneakers

Black Nike SB High of Saigon Model

Since the Nike Dunk's evolution into a skateboarding shoe, the letters `SB` have been added to signify their link to skateboarding. It’s apprehensive at first about Nike skate shoes, now people are customed to these way completely. Our this Black Nike SB High naturally is based on heathy and safety considerations, at the end of the outer edge of this Black Nike SB High have a dozen grooves that is designed mainly to facilitate when Skateboarding enthusiasts jump, and this Black Nike SB High brought your head with the comfortable feet movement feeling with air zoom soles.

Color: Black
Gender: Boys
Weight: 0.9kg

Welcome to visit our store, our shop sell kids Nike shoes, mens Nikes shoes, womens Nikes shoes,Nike Shox R4 Trainers, Nike Shox OZ shoes, Nike Shox NZ, Nike Air Max Sneaker, Nike Air Max TN, etc for both retail and wholesale. See [more item].
Black Nike SB High
Black Nike SB High

Men’s Nike Shox TL Shoes in White and Black

These Men’s Nike Shox TL Shoes come with the Shox technology which is represented here by the small black hallow columns located at the forefoot. Soft padded footbed and Nike Shox on the heel of this Nike Shox TL1 Sneaker. A black outsole keeps this Nike TL1 Online truly attractive. Mesh upper and lining for breathability. Low profile rubber outsole for traction and durability.
Color : White and Black
Sex: Men
Weight: 0.9kg


Men’s Nike Shox TL Shoes

2010年11月22日星期一

Nike NZ II Shoes for Woman in White and Pink

Nike has re-released the Nike NZ II Shoes for Woman in a new colorway. An updated classic with a sleek silhouette and plush cushioning the Nike Shox lives up to its name. The perforations on the ankle and the toe panel add some interesting details for these Fashion Nike NZ Shoes. For retro style in the modern day era, running need not be boring even if you do it everyday, pick up a pair of Nike Shox NZ II.
Color : White and Pink
Sex: Woman
Weight: 0.8kg


Nike NZ II Shoes for Woman

New Nike NZ II Sneaker in White,Silver,Green

This time this New Nike NZ II Sneaker comes in a metallic silver and white upper with green cushioning section. What keeps this Nike Shox NZ II attractive are the white on the side panel, which serves as a nice base to the white outlined green swoosh. This Nike NZ Shoes Sale was the popular basketball shoe model with Shox technology introduced in 2009. Perhaps helped most by being the high flying shoe.
Color : White,Silver,Green
Sex: Woman
Weight: 0.8kg


New Nike NZ II Sneaker

2010年11月19日星期五

Nike Shox Torch Boys Basketball Shoes in White and Black

The Nike Shox Torch Boys Shoes feature all the elite cushioning performance of the Nike Shox Basketball shoe series,the four column cushioning system can against impact from concrete and asphalt, and Phylon forefood midsole of these Nike Boys Basketball Shoes give you a lightweight feeling, unique lacing system of this Nike Shox Shoes improves the close fit, traction pods assure excellent stop-and-go, most more, these Nike Shox Torch Trainers in so super but in a affordable price,it is really good value for money.
Color: White and Black
Sex: Men
Weight: 0.9kg
Nike Shox Torch Boys Shoes

Nike Shox R4 Torch in White and Golden

I’d like to introduce this Nike Shox R4 Torch, it is both comfortable and stylish is the greatest strengths. These White Shox R4 Torch Shoes are designed for those who want the high-tech products and seek the best fit, with metallic patent synthetic leather upper,it is more personalized than ever before. and these Nike Shox R4 Torch Shoes Trainer will give you unsurpassed comfort with four-column Nike Shox cushioning unit in the heel. Go ahead,choose your Nike Shox.

Color: White and Golden
Sex: Men
Weight: 0.9kg
Nike Shox R4 Torch

2010年11月16日星期二

Nike Air 95 Shoes in Gray and Navy

Will be one of the most loved and recognizable of Nike models. Our store received an influx of the Nike Air 95 Shoes recently.These Nike Air 95 Shoes varies from other models of the past by way of bright neon laces and a neon colored Air Max logo on the tongue, continuing with different shades of gray move up towards the lacing system. The combination of black and blue is one that should drive fanatics crazy. The Nike Air 95 Shoes will be sold for $55 at our store.

Color: Gray and Navy
Gender: Mens
Weight: 0.9kg

Welcome to visit our store, our shop sell kids Nike shoes, mens Nikes shoes, womens Nikes shoes,Nike Shox R4 Trainers, Nike Shox OZ shoes, Nike Shox NZ, Nike Air Max Sneaker, Nike Air Max TN, etc for both retail and wholesale. See [more item].
Nike Air 95 Shoes
Nike Air 95 Shoes

Navy Nike Air Max 95 Sneakers

Our these Nike Air Max 95 Sneakers with a cool gradient navy base is blended with neon black accents.The midsole represents the spine, the graduated panels are the muscle fibers, the lace loops and straps are the ribs, another added feature of these Navy Nike Air Max 95 Sneakers are the 25 PSI air bubbles on the air units and outsole. It could of been the air bubbles or the color ways or just maybe the overlapping suede that made these Navy Nike Air Max 95 Sneakers a great sneaker. Unless you have a tendency toward self loathing otherwise you will never complain about your shoe’s style.

Color: Navy
Gender: Mens
Weight: 0.9kg

Welcome to visit our store, our shop sell kids Nike shoes, mens Nikes shoes, womens Nikes shoes,Nike Shox R4 Trainers, Nike Shox OZ shoes, Nike Shox NZ, Nike Air Max Sneaker, Nike Air Max TN, etc for both retail and wholesale. See [more item].
Nike Air Max 95 Sneakers
Nike Air Max 95 Sneakers

Girls Nike Max 90 Shoes in White and Pink

These new sneakers are the classic Girls Nike Max 90 Shoes which are displaying with simplicity and stylishness. Theirs leahter material are highlighted in white color way and is accented by a pink smooth leather material nike swoosh to complete the clean looking upper. The rear heel of these Girls Nike Max 90 Shoes arealso reminiscent, the full mesh toe box over the inner skeleton are nice touches. More Girls Nike Max 90 Shoes will be released soon, we’ll keep you guys updated as we receive any more information.

Color: White and Pink
Gender: Kids
Weight: 0.7kg

Welcome to visit our store, our shop sell kids Nike shoes, mens Nikes shoes, womens Nikes shoes,Nike Shox R4 Trainers, Nike Shox OZ shoes, Nike Shox NZ, Nike Air Max Sneaker, Nike Air Max TN, etc for both retail and wholesale. See [more item].
Girls Nike Max 90 Shoes
Girls Nike Max 90 Shoes

Cheap Kids Nike Air Shoes Online in Red and White

These new sneakers are the classic Cheap Kids Nike Air Shoes Online which are displaying with simplicity and stylishness. Theirs leahter material are highlighted in white/red color way and is accented by a pink smooth leather material nike swoosh to complete the clean looking upper. The rear heel of these Cheap Kids Nike Air Shoes Online arealso reminiscent, the full mesh toe box over the inner skeleton are nice touches. More Cheap Kids Nike Air Shoes Online will be released soon, we’ll keep you guys updated as we receive any more information.

Color: Red and White
Gender: Kids
Weight: 0.7kg

Welcome to visit our store, our shop sell kids Nike shoes, mens Nikes shoes, womens Nikes shoes,Nike Shox R4 Trainers, Nike Shox OZ shoes, Nike Shox NZ, Nike Air Max Sneaker, Nike Air Max TN, etc for both retail and wholesale. See [more item].
Cheap Kids Nike Air Shoes Online

2010年11月11日星期四

Kids Air Max 90 Ltd Shoes in White and Blue

A leather edition of nike air max shoes soon followed in 1988 and from 1988-1992, Nike used a variety of colors and fabric combinations to keep a contemporary look. Our these Kids Air Max 90 Ltd Shoes continued to experiment with the design, eventually reducing the size of the Nike Swoosh, more, these Kids Air Max 90 Ltd Shoes with structural reinforcement for outsole provides extra stability, so you don't have anything to worry about except your game. These Kids Air Max 90 Ltd Shoes are now available at our online stores.
Color: White and Blue
Gender: Kids
Weight: 0.7kg

Welcome to visit our store, our shop sell kids Nike shoes, mens Nikes shoes, womens Nikes shoes,Nike Shox R4 Trainers, Nike Shox OZ shoes, Nike Shox NZ, Nike Air Max Sneaker, Nike Air Max TN, etc for both retail and wholesale. See [more item].
Kids Air Max 90 Ltd Shoes
Kids Air Max 90 Ltd Shoes

Kids Air 90 Ltd Athletic Shoes in White and Copper

To date, the Air Max continues to evolve as Nike tries to keep this classic running shoe contemporary. Our these Kids Air 90 Ltd Athletic Shoes use professional-level technology that are designed for the player seeking the best in fit, stability, traction, ball control and shooting accuracy. The upper of our these Kids Air 90 Ltd Athletic Shoes made of premium-grade synthetic leather for lightweight comfort and touch. Its Adaptive ShotShield provides both instep and swerve kicking accuracy. These Kids Air 90 Ltd Athletic Shoes surely designed specifically for one thing to score goals.

Color: White and Copper
Gender: Kids
Weight: 0.7kg

Welcome to visit our store, our shop sell kids Nike shoes, mens Nikes shoes, womens Nikes shoes,Nike Shox R4 Trainers, Nike Shox OZ shoes, Nike Shox NZ, Nike Air Max Sneaker, Nike Air Max TN, etc for both retail and wholesale. See [more item].
Kids Air 90 Ltd Athletic Shoes
Kids Air 90 Ltd Athletic Shoes

Girls Nike Max 90 Ltd 3 Shoes in White and Baby Pink

In honor of the 20th anniversity, Nike has designed latest Girls Nike Max 90 Ltd 3 Shoes. Some may find the solid color sneaker a plus for wearable use while others might consider it quite bland. But our these Girls Nike Max 90 Ltd 3 Shoes sport a leather construction with white at the base of the upper, continuing with white/pink nike swoosh and outsole will give you a lovely looking. There you will find white mesh inner, which makes these Girls Nike Max 90 Ltd 3 Shoes very breathable. The black contrasts well with the sneaker which also can be found in stores now.
Color: White and Baby Pink
Gender: Kids
Weight: 0.7kg

Welcome to visit our store, our shop sell kids Nike shoes, mens Nikes shoes, womens Nikes shoes,Nike Shox R4 Trainers, Nike Shox OZ shoes, Nike Shox NZ, Nike Air Max Sneaker, Nike Air Max TN, etc for both retail and wholesale. See [more item].
Girls Nike Max 90 Ltd 3 Shoes
Girls Nike Max 90 Ltd 3 Shoes

Nike Air Max 95 Shoes in White, Black, Orange

Our these Nike Air Max 95 Shoes with a cool gradient grey base is blended with neon yellow accents.The midsole represents the spine, the graduated panels are the muscle fibers, the lace loops and straps are the ribs, another added feature of these Nike Air Max 95 Shoes are the 25 PSI air bubbles on the air units and outsole. It could of been the air bubbles or the color ways or just maybe the overlapping suede that made these Nike Air Max 95 Shoes a great sneaker. Unless you have a tendency toward self loathing otherwise you will never complain about your shoe’s style.
Color: White, Black, Orange
Gender: Mens
Weight: 0.9kg

Welcome to visit our store, our shop sell kids Nike shoes, mens Nikes shoes, womens Nikes shoes,Nike Shox R4 Trainers, Nike Shox OZ shoes, Nike Shox NZ, Nike Air Max Sneaker, Nike Air Max TN, etc for both retail and wholesale. See [more item].
Nike Air Max 95 Shoes

Nike Air Birdnest Shoes in Grey and Yellow

We have seen so many versions of this model but Nike was still able to keep it fresh by adding interesting touch on it, like on these Nike Air Birdnest Shoes in woven upper, now Nike is introducing us a new combination of design with their classic Nike Air Max being applied with Nike’s known Air free bare foot technology, this interesting combination of these Nike Air Birdnest Shoes will surely be loved by many sneaker enthusiasts. If you wish to innovate, you also can think about changing the shoe laces of these Nike Air Birdnest Shoes to yellow lace.

Color: Grey and Yellow
Sex: Mens
Weight: 0.9kg

Welcome to visit our store, our shop sell kids Nike shoes, mens Nikes shoes, womens Nikes shoes,Nike Shox R4 Trainers, Nike Shox OZ shoes, Nike Shox NZ, Nike Air Max Sneaker, Nike Air Max TN, etc for both retail and wholesale. See [more item].
Nike Air Birdnest Shoes

Homme Nike TN Broderie en Blanc et Rouge

Cette Homme Nike TN Broderie utilise une grand Air unité de amortissement au talon qui est visible du côté de la semelle. Le plus gros points forts est Semelle intermédiaire en Phylon avec Air Max unité plein du talon pour la résilience douce et haute, peut jouer effet amortisseur certains lorsque votre mouvement accroître la flexibilité, aussi pour éviter le pied nu à injured. Rubber en outsole pour assurer sa traction et durability. longtemps porte ces Nike Air Max TN Baskets, vous ne devez pas vous soucier de vos pieds seront fatigués. Alors, cette Nike TN pour Homme est votre meilleur choix!

Couleur: Blanc et Rouge
Sexe:Hommes
Poids environ:900g

Notre Boutique offrons hommes Nike chaussures, femmes Nike baskets,enfants Nike Chaussures, Nike Air Max sneaker, Nike Air Max TN Baskets, Nike Shox NZ Trainers, Nike Shox OZ Chaussures et Nike Shox R4 séries vendent en gros, aucun ordre minimum limité. S.V.P vois [plus de produits]
Homme Nike TN Broderie
Homme Nike TN Broderie

2010年11月10日星期三

The meaning of NIKE-SB

SB, X can not just silly acronym,Nike Air Max 90 Ltd, it has a greater meaning more stylish, that is, SKATE BOARDING, that is skateboarding. Most of the men wants to have a three-year-old, and when Cadillac same, but most of the boys want to have a twenty-five years old can lead the U.S. M-profile sports car or modified car, but decided most of the boys wants to eighteen to twenty-year-old When can I stepped on skateboards in the next class before the girls pulled off the wind. We just need a long board with four wheels? No! We also have to wave skateboard shoes. And if you are not a professional skater, but to Shuashuai, then you have to like me, concerned about the NIKE SB.
NIKE SB front now mainly concentrated in the NIKE DUNK SB and NIKE TENNIS SB.DUNK SB name implies, it has the classic DUNK by blood, but in the NIKE When it is transformed into SB, gave it to join the cool technology, mainly thickening of the tongue and add a ZOOM AIR cushion. because skateboarding is now used in the movement of the foot (you can not with their feet side flap, What are you playing handsome ah?). so easy to wear off in addition to thick tongue, the increased protection. added ZOOM AIR cushion mainly on account of movement in X is the impact of landing, to all of the SB are more good protection.
NIKE DUNK SB shoes now have a lot, I personally like to pick us about:
NIKE DUNK PRO LOW SB MEXICO (long name, ah, the influx of people should learn English ah .) This paragraph is Nike P-Rod to create its Banzi, and P-Rod in the private collection of shoes inside! believe that the first time I saw this two-Dunk Low SB, when Mexico was held in August 2004 the X- Game Banzi final time, then it is dressed in the latest pitch for the plate boundary Nike star P-Rod, and he at the last moment to pose like autumn leaves sweeping victory over a star Abdias Rivera order to become champions, so it is absolutely Nike Dunk SB series is the first real champion two-shoes!
NIKE DUNK LOW PRO SB OOMPA LOOMPA
that inspired the design of dual-dunk fairy chocolate villain.
NIKE DUNK HI PRO SB UNKLE
the shoe from the creative British bands Unkle, Nike launched the orchestra for Unkle exclusive skateboard shoes Unkle Dunk Hi, by the major members Ben Drury and James Lavelle, together with Deputy Director of Nike's skateboarding shoes together design,Air Max TN Tissu, shoes, body pattern by the Futura hand surgeon, and spend Pointma n patterns,Nike Shox Shoes, the words to Unkle its atomic symbol, both creative and implementation wearing. Fenfen of look, it makes drooling.
NIKE Tennis SB, this is a very interesting shoes, by definition, the earlier SB Nike tennis shoes in the thick tongue, and fitted with Zoom Air cushion. retro style, not only will you wear it is tidal, and maybe even your dad like it.
the beginning I said, but I was concerned that rookie Banzi NIKE SB, it is because not very NIKE Early into the SB industry, so it's just some classic shoes were converted. SB sports shoes, the loss of a great, especially the upper, so in the upper NIKE adding a lot of wear-resistant material, the result is an increase of shoes weight. Oh, a spanner is why professional NIKE SB dismissive of the reasons. But this does not prevent us like it. The good news is now the R & D SKATER BOARDING NIKE shoes have been divided into two departments, one main trend is the SB series, it also began to have many professional SKATER BOARDING shoes born.

You struggle, you have to continue to struggle

Today, China is still Hperdunk, had previously written an article, link here. So what about the technology of these shoes no longer nonsense. These two days I continued to read I am very angry that there will be repeated segments occur frequently, and made with the review looked at,Shox Footwear, like, more unhappy, and so the book can only see what's out. So, to repeat the words do not say. text after all diagram, Figure based.
nike Yi in a recent ad, the saying is I open the door, I'm the Cypriot way of meaning, really should be said that the sentence should be the same ad Yi said, continue to struggle going.
nike has a long, long time sponsor of the Chinese men's basketball time , compared to years ago, everyone in the water, children adidas, nike current equipment to the national team is absolutely first-class products, with this year's runner-up Los Angeles Lakers NBA total number of players were wearing Hyperdunk, can be seen in the eyes of nike, sponsors
home team and the sponsor is not much difference between the Lakers.
and everyone is different is the Hyperdunk Yi Jianlian China is not the pure color, warm-up match a few days ago, when watching the national team has been very clear now?
shoes meant to be a part of was changed to yellow gold, the tongue more than a personal Yi Jianlian Scorpion Logo, shoes inside, there are a number of 11 players. from the televised point of view,Nike Chaussures, this pair of gold is not the best choice, pure bright yellow with red and yellow and red seem clear, although the gold from the near feel good, but the overall distance seemed more dark shoes. so if I choose I would rather choose an ordinary member of the national team color, not Yi Jianlian this pair. Yi Jianlian and the other members of the color difference is not the first time, the Doha Asian Games, his shoes is a red gold color. < br> Although the front of the nike, Yi Jianlian is privileged and can not with other people wearing the same shoes, but in the United NBA dream, he does need to continue to struggle continues, if nike is still under the command of Mr. Yao Ming, It is estimated that the Olympic Games, nike still not completely enclose a pair of golden shoes?
Olympic Games, may be less likely to win the national men's basketball gold medal, but still hope they can get better results at home and in the ranking for Over the last four Olympic try it. This is even more reason to spray in the shoes of gold.
Finally,Grossiste Nike Chaussures, it is the first time I got to wear their Hyperdunk, until either the sample number, 42.5, or is the player version, the number is about 52,53 Thus, to get 44 the first time, wearing a bit, which is very light. But the general feeling of work, do not know if I got this pair won the lottery, or because the technology is too Y3 of the women who had advanced overwhelming, so if buying Hyperdunk, must be carefully selected You ~ ~

2010年11月7日星期日

Sporting goods companies need to learn a virtual business strategy

April 5, 2010 Reuters Sports Equipment: Sports Goods Company is the pioneer of virtual business strategy Nike. Nike's such a strategy, in theory can be classified as a virtual business areas. The so-called virtual machine terminology is a commonly used words in reference to corporate governance, in essence, is the direct use of external energy, a strategy for integration of external resources. While the virtual strategy as a governance method is clearly the time is not long, but many companies have already unconscious is to be applied, chickens lay eggs by Nike is a typical example. The virtual operating in the network economy will be a new development worthy of all our companies jointly to study the subject.
because Nike has taken the company produced by the chickens to lay eggs on the law, thus streamlining the headquarters staff of the match and have a vibrant, so much to avoid the subject produced a drag, so the company can focus its attention on products design and marketing-related topics, timely collection of market information in a timely manner will it be reflected in product design, and then quickly signed by the company produced around the world demand out of contentment.
capital along with the changes produced in the region, Nike's partner from Japan, Western Europe to South Korea, Taiwan, and then shifted to China, India and other cheaper labor costs developing countries, to 90 years, Nike is more optimistic about Vietnam and other Southeast Asian countries.
So, if Nike to the public that no plant is a U.S. company, which is dependent on other companies for its produce, people will understand the implications of the chickens . Nike managers focused only on the company's resources, specializing in the design and marketing of high value-added, and then sat around the world and from the aircraft, the design of good samples and drawings to countries with lower labor-capital enterprises, the final acceptance products, paste? quot; Nike's trademark,Nike Air TN Sneaker, like Nike's sales to each of the hands.
early days, because Phil Nike elasticity can correctly guess the proof of the market prospects of sports shoes, Nike shoes with unique design, novel shape rapidly in the United States to open the market. Followed the growth of the company, Phil Nike paying attention to the international market. However, Nike shoes, the higher prices to other countries if the export-dependent markets, coupled with its high price countries, especially developing countries, high tariffs, it is difficult to be accepted by customers in these countries the.
But in fact,Nike Shox NZ, a virtual business network economy is not a newborn. Network economy, computer technology and the rapid development of network technology for virtual business provides a good technical support, to develop thriving. In the industrial economy, intentionally or unintentionally, some entrepreneurs have begun to use a virtual operating this mode of operation. Take Nike, it as the internationally renowned brand, not only in Europe prestigious, well known in developing countries. This is thanks to great awareness of modern trade Nike president Phil carefully planned, strive to open up, select the appropriate and flexible way to produce the chickens lay eggs.

Adidas and Nike - are why the home later on

20 century and the early 70s, the adidas (Adidas)Nike Shox NZ shoe company's sports shoes and sporting goods are sold in the United States, accounting for a dominant position; but later due to lack of innovation and rapid response and give the market a Nike (Nike) companies. Adidas Rise and Fall of Nike's come from behind and gave us great inspiration.
One.? Adidas's success Adidas fame due to Jesse Owens in 1936 at the Olympic Games is wearing Adidas running shoes for the German national to win an Olympic gold medal. Well known, famous athletes to wear the shoes of a company, the sale of the company's products are very favorable. It was this incident prompted the Adidas began the introduction of a new marketing strategy - namely the use of famous athletes and major sporting events the use of display products to achieve promotion. This marketing strategy has proven effective and still in use.
order to maintain and improve competitive advantage, Adidas continue to experiment with new materials and new technology, has introduced new varieties, the implementation of technological innovation and progress. For example, Adidas developed a four-nail shoes, nylon insert either end of spikes and the spikes can be pulled out, etc.; also invented a combination of the arrangement of spikes, running shoes spikes to 30 different changes so that players can adapt to indoor and outdoor, natural and artificial ground track a variety of different needs. Adidas shoes produced high quality, variety, thus influence the international sports competitions are widely used, has won a wider reputation.
order to increase production as quickly as possible, reduce costs, Adidas company to Yugoslavia, the Far East and other areas looking for low-cost, high-volume production of sports shoes factory, and a number of medium-sized enterprises in these countries signed the licensed production agreements to make them manufactured products according to the company's drawings. This saves Adidas factories and the construction of the huge expenditure on the purchase of equipment, so that the cost to maintain the proper level.
order to further expand the scale of business and win more market, Adidas shoe company also developed on the basis of the relevant sporting goods, give full play to their synergistic effects and achieve the level of product diversification. Adidas products with distinctive marks: a cut piece together three of the recognized by sports enthusiasts and consumers, in particular, these markers also makes clothing, bag, like the widely diverse types of goods. Simply put, the success of Adidas strategies include: focus on testing and development of better running shoes, technical innovation; shoes Shangwang to attract consumers and expand all aspects of production lines, even most of the production task of contract to low-cost foreign plants to reduce costs; the invention printed on all products, can be a clear sign recognizable at once, and promote product diversification; to international sports as a base for product quality testing, the use of well-known athletes and major sporting events show the use of products.
It is through the effective implementation of these strategies, Adidas made only in the footwear industry's position is insurmountable, his technology leadership, excellence, low-cost expansion, corporate image promotion strategies, are very worth learning. However, these successful strategies and not just an exclusive Adidas, he was very easy to follow, when there are many other shoe companies are applying these strategies, and Nike is one very good application a company, and on this basis, be innovative, to take away from the hands of the Adidas footwear industry leading position.
II.? The failure of Adidas and Nike, the rise of the failure of Adidas and Nike at the time of the rise and changes in the external environment are inextricably linked. 70 years from the beginning of the 20th century, sports shoes a school of prosperity. People are increasingly concerned about their health, millions of people who did not participate in physical exercise at this time also began to look for training methods. Throughout the 70's, people who insist on walking day by day. 1972 Munich Olympics sounded the clarion call hot running exercise. To the late 70s, about 2500 to 3000 million Americans insist on walking, there are 1000 people wear shoes at home or take to the streets, every young man has a 6 to 10 pairs of running shoes. Associated with the running shoe market of new magazine after another, increasing circulation, such as Changes in the environment for the industry to provide new development opportunities.
new business development opportunities to the industry in almost every enterprise has been providing amazing earnings growth. However, it is the benefits of this growth on the surface Adidas masked the decline in market share, Adidas opened a prelude to failure.
First, Adidas easily into the industry in which a lack of vigilance. As we all know, sports goods industry, start-up capital required for a relatively small, the industry is relatively low barriers to entry. Usually in such an industry, a market leader position in the company must always be vigilant, otherwise the market leader in the road ahead will be very easy to miss the opportunity to decline for the second or third position of the company. Indeed, both in technology or the cost of investment in the factory, the Adidas company are not sufficient to completely prevent other companies to enter the field. However, Adidas has failed to intervene on a large number of such products (especially in the growing market demand in the case of geometric series) to take effective countermeasures. Strengthen the promotion work, the introduction of new products, strengthen research and development, the elaboration of pricing strategies, expanding distribution network, so these may not stop the competitors, but they can give intruders to crack down, to bring to life. Unfortunately, Adidas was ignored Second, Adidas sports shoes, underestimated the growth of the market, there is a serious mistake. Rapid growth of the original demand, the company swords and guns in storage, horses Nanshan, off guard. In the meantime, industry leaders will be substantial growth in sales, which masks the rapid growth of the sales decline in its market share decline in market position and growing, but also the mood to breed complacency . Adidas did not realize that along with the simple growth of total market share may be reduced. At a time when competitors are actively attacking the industry leader through the misappropriation of the interests of the leading means of gradually improve their status. Third, the face of rapid growth of the market, Adidas dynamic of lack of product innovation, new to the market of sports shoes and footwear innovation competition unknowingly be left behind until it is resistant to grams far left behind the company when a rude awakening.
Nike Tiger from the distribution of sports shoes in Japan started, until 1972 to start their own invention and manufacture of sports shoes, the name unique markings. Nike to pay attention to absorb the initial success of the company strategy Adidas experience and flourish, mainly in the following points: First, the use of major events, famous athletes in advertising. In 1972, Eugene, Oregon, during the Olympic qualifier, Nike shoes debut in the race, be persuaded to use this new pair of shoes to marathon runner in fourth place seventh, while wearing Adidas Athletes shoes were the top three in qualifying, so the effect of Nike's advertising is also widely. Second, in imitation of the same time focus on technological innovation, created their own unique products. All along, the Nike company to Adidas products as a model for imitation. In 1975, Nike invented a new type of shoe, that is, in a waffle-style soles fitted with small rubber nails,Nike Tn Chaussures, make this flexible soles popular than the other shoes on the market flexibility are strong. This looks very simple product improvements, became the starting point for the cause of Nike. To the late 70s, Nike's research and development sector employs about 100 researchers. The company produced 140 different styles of products, some products on the market the most innovative style, the most advanced technology, and based on different foot type, weight, running speed, training programs, gender and level of technology and design. Early 1979, Nike has introduced a revolutionary wind Brand sports shoes, sports shoes and called the New World. Wind card is a Rockwell International's aerospace engineers to develop the former, the sole pad of polyurethane plastic bag of the gas chamber, for enhanced flexibility. So we said, to promote the Nike in the U.S. market into the forefront of the main marketing strategy is not innovative, but the imitation, imitation who defeated the inventor. Nike shoes as well in research and development of new styles a leader in the footwear industry, which has been at the forefront of technological development.
third, to implement low-cost expansion strategy. Nike to make the task of contract factories in Asia where labor is cheap, so greatly reduces the manufacturing costs and improve the enterprise's core competitiveness. 85% of Nike shoes in 20 different overseas countries and regions in production and 15% in New Hampshire and Maine in the Nike shoe production. To the late 70s and early 80s, sharp increase in demand for Nike shoes, in more than 8,000 department stores, sporting goods stores, sports shoe store, 60% of Nike shoes, a large order. Nike shoes often have to wait until 6 months after delivery, there has been in short supply situation. This gives Nike production plans, lower inventory costs to provide the opportunities.
Fourth, the timely advance of product diversification. When the athletic shoe industry has matured, no longer have the rapid development in previous years, Nike has begun to shift business shoes, apparel and sports bags, etc. These products have tremendous potential for development. To the end of 1980, sales of basketball shoes accounted for 24% of total sales, tennis shoes, badminton shoes sales accounted for 18%. Diversification for enterprises to win greater market share and more profits.
After less than 10 years, beat rival Nike emerged as a new generation of footwear overlord.
III.? Adidas and Nike strategic analysis of market competition Nike was able to slightly better, is that its ability to identify opportunities to seize and hold on the offensive. The success of Nike, Adidas is not so much mistakes, as that is its pride.
As mentioned earlier, Adidas's marketing strategy is nothing more than insist on leading technology, low-cost expansion, a unique corporate image recognition system, using big stars of international competition and the effects of advertising, product diversification, anti- grams of the company's marketing strategy also did not have much maverick in many ways it is followed decades of Adidas footwear industry recognized set up a successful example. But Nike has long been proven to use these business skills can be described as easier, than any of its rivals, Adidas and even the use of better and more offensive. One of the most significant, with the largest difference between Adidas has the following three points:
First, the virtual business. Due to different types of market demand,Grossiste Nike Chaussures, the demand for many varieties of special and smaller models, and if by their own production, the production cost of Nike is bound to rise, and Nike put the focus mainly on design, the specific production is contracted out to low labor cost countries and regions of the manufacturers,Wholesale Nike Shoes, thereby reducing production costs and clear general economic enterprises are likely to encounter obstacles.
Second, the imitation strategy.
Many people believe that business strategy is a very determined not an easy task, but very risky. And Nike is in many ways mimic the success of Adidas business strategy, and therefore robust, high probability of success. This strategy has a reference for many businesses. Nike is a key factor in the success of effective follow suit. Of course, the line must be carefully followed. Marketing strategy should be followed is the most effective, significant achievements in the history of the strategy. On the running shoes market, Adidas has long been practiced in market strategy, the production of various types of shoes, in major sports competitions for athletes wear with company logo products, and continuously upgrading the product - this almost can not change the market strategy, all the running shoe manufacturers have followed this same strategy - only Nike do better Bale.
on a company to follow the example of the development effort under his own personality. Manufacturing and others to follow does not mean exactly the same product. Only those successful decision-making, standards and should emulate the real behavior. In addition, we must fully develop their own distinctive personality traits and markers, and to seize new opportunities to establish good at organization and management. These Nike are doing very well.
Third, low-cost premise to differentiate and guide the market demand.
full potential by Nike to produce a wider variety of products adidas company, opened a shoe-type mix of precedent. Production range is too wide may appear a lot of trouble, it may be due to excessive production areas at the expense of production efficiency, the model range, the minimum for each product, the general production costs would increase. But Nike is not a big problem for. Production of shoes, most of the tasks contracted out - about 85% of the contract to foreign factories, most factories in the Far East. Because many foreign plants in accordance with the contract manufacturing of some products, therefore, a small amount of various products of Nike, Inc. is an insignificant economic obstacles. By providing different styles, different prices and multi-purpose products, attracting a wide range of Nike runners, Nike is that they feel provides the most complete variety of running shoes manufacturer. Millions of different forms of runners of all abilities have this idea that in a rapidly developing industry, is a very attractive image. Moreover, the rapid expansion of the market, the Nike company to its wide variety of products to develop the most broad level. It can work to sell shoes retailers, such as department stores and shoe stores, they can continue to do business with the specialty running shoe store. Even as the company can supply various types and styles of shoes - available in different types of the same type of shoe stores, which have their proper place, enjoyable.
IV. Adidas to rise again?
Adidas failure is inevitable, he could not fully understand the changes in the surrounding environment, complacency, complacent, so even without Nike, there will be other challenges as well as the company's leadership to replace him. Past, is past, Adidas, not brilliant. If I were (from the point of view of this case, it should be in the 20th century, early 80s) successor, general manager of Adidas, Adidas make the re-expansion of the market, restoring force Sheng year, I think it should promote the following three aspects:
First, change the share structure, reconstruction of Adidas. As we all know, the nature of Adidas is a strong family of companies, even in its earliest days the early stages of development, the role of the family approach is obvious and undeniable. But after decades of development, Adidas has all over the world, so the concept of the family should gradually be diluted, the international image of the shares should be set to internal organs through the realignment of the Group shape a more generous, more international corporate image, which is a great benefit to sporting goods company. Second, the implementation of new marketing strategies, product refinement, market segmentation. Adidas Pure Products in accordance with the original, that sports footwear, sports clothing, etc., the proposed classification change by sports such as football, basketball, tennis, running, outdoor sports and training and so on. In this way, as they face the Adidas brand consumers and these consumers are an important part of the prior designation confirmed down. The movement associated with this game, sports groups and athletes, there are many viewers would be psychologically easier to accept Adidas, Adidas faster so that better adapt to the user's shopping needs and desires . Third, a comprehensive advertising campaigns. The year is through imitation Adidas Nike's advertising and marketing strategy for success, and now Adidas is still the advantage back to from here. Do we want to make more credible and provocative advertising: 1) introduction of brand-name series, coverage from football to racing, from tennis to basketball and other comprehensive development; 2) wheel of time playing war launched wave after wave of successive strengthen the consumer; 3) focus on advertising aimed at 12 to 20-year-old age groups of consumers, the future, win the future markets. Changing market situation, the continuous influx of competitors, consumer tastes constantly updated, the ultimate winner is not known exactly. Only keep a clear mind, adhere to the times, grasp the global macro strategy, to always maintain the competitive advantage that after a century stand that does not weaken the international business of the forest.