Sporting goods companies need to learn a virtual business strategy

April 5, 2010 Reuters Sports Equipment: Sports Goods Company is the pioneer of virtual business strategy Nike. Nike's such a strategy, in theory can be classified as a virtual business areas. The so-called virtual machine terminology is a commonly used words in reference to corporate governance, in essence, is the direct use of external energy, a strategy for integration of external resources. While the virtual strategy as a governance method is clearly the time is not long, but many companies have already unconscious is to be applied, chickens lay eggs by Nike is a typical example. The virtual operating in the network economy will be a new development worthy of all our companies jointly to study the subject.
because Nike has taken the company produced by the chickens to lay eggs on the law, thus streamlining the headquarters staff of the match and have a vibrant, so much to avoid the subject produced a drag, so the company can focus its attention on products design and marketing-related topics, timely collection of market information in a timely manner will it be reflected in product design, and then quickly signed by the company produced around the world demand out of contentment.
capital along with the changes produced in the region, Nike's partner from Japan, Western Europe to South Korea, Taiwan, and then shifted to China, India and other cheaper labor costs developing countries, to 90 years, Nike is more optimistic about Vietnam and other Southeast Asian countries.
So, if Nike to the public that no plant is a U.S. company, which is dependent on other companies for its produce, people will understand the implications of the chickens . Nike managers focused only on the company's resources, specializing in the design and marketing of high value-added, and then sat around the world and from the aircraft, the design of good samples and drawings to countries with lower labor-capital enterprises, the final acceptance products, paste? quot; Nike's trademark,Nike Air TN Sneaker, like Nike's sales to each of the hands.
early days, because Phil Nike elasticity can correctly guess the proof of the market prospects of sports shoes, Nike shoes with unique design, novel shape rapidly in the United States to open the market. Followed the growth of the company, Phil Nike paying attention to the international market. However, Nike shoes, the higher prices to other countries if the export-dependent markets, coupled with its high price countries, especially developing countries, high tariffs, it is difficult to be accepted by customers in these countries the.
But in fact,Nike Shox NZ, a virtual business network economy is not a newborn. Network economy, computer technology and the rapid development of network technology for virtual business provides a good technical support, to develop thriving. In the industrial economy, intentionally or unintentionally, some entrepreneurs have begun to use a virtual operating this mode of operation. Take Nike, it as the internationally renowned brand, not only in Europe prestigious, well known in developing countries. This is thanks to great awareness of modern trade Nike president Phil carefully planned, strive to open up, select the appropriate and flexible way to produce the chickens lay eggs.