Nielsen recently on the blog, Internet bulletin boards and word of mouth social network site traffic analysis, the results show that consumers recognized sports brand Nike has been associated with the World Cup, the proportion was even higher than the World Cup Official Partner and sponsors, and second only to Nike, Carlsberg and Pepsi is marketing successfully hidden the two brands.
more than the official sponsor brand awareness
Nike has not sponsored this World Cup? If you answered In fact, Adidas is the official sponsor of the World Cup brand. Relevant information, participate in the World Cup finals in the 32 strong contingent in the team dressed in Adidas jersey number to 12. And Adidas has also produced the Star Wars-themed commercials, and to invite David Beckham to perform. Commercials released this week, attracted more than 200 million people click on Browse. Nielsen results show that all the official World Cup sponsor brands, Adidas, identified by the consumer associated with the highest level of the World Cup.
However, high-level enough to make Adidas surprise is that Nielsen's survey also showed that over the past month, in various English sites, its rival Nike,Nike Air Max Shoes, the amount of information linked with the World Cup Adidas was actually twice! Analysis, although not an official sponsor of the World Cup, but there are 32 teams, including Australia, including nine teams wearing Nike brand uniforms, and the latest star-studded global advertising film Performed in the advertisement not only Wayne Rooney and C Luo et superstar World Cup,Nike Shox R4, also includes a basketball star Kobe Bryant, tennis star Roger Federer and animation Star Simpson. From mid-May date, the commercials on You Tube click on the rate has been as high as 14 million times.
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